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Our services
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Systemic Design Studio
We help ecosystem initiatives succeed by understanding their social context.
We map people's behaviours, relationships, and aspirations to guide ecosystem strategies.
We'd love to work with you. Let's talk →Contexture is the first studio in the Gulf region to offer systemic design services for ecosystem initiatives.
What we solve
Five ecosystem problems we help you solve.
These are the challenges that ecosystem strategies often run into. Each is really a social pattern that plays out across sectors, and each has a way through.
Five patterns
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Our approach
Where systems thinking meets design.
We use systemic design — systems thinking joined with design — to build tools that work at the ecosystem level, tuned to the local culture, values, and norms.
How we work
What makes us different.
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The studio
An experienced systemic design duo.
15+ years of strategy and design experience across a wide range of sectors.
Zaid Khan
CO-FOUNDER · MASTER OF DESIGN, STRATEGIC FORESIGHT & INNOVATION
15+ years in strategy consulting for top-tier public and private sector clients. Evolves the practices of design and strategy to be more systems-oriented through projects, training, lectures, and community learning.
Samah Kamalmaz
CO-FOUNDER · MASTER OF DESIGN, STRATEGIC FORESIGHT & INNOVATION
A strategic designer and researcher working at the intersection of people, place, and systems. With 15 years in design, she consults on and teaches systemic design.
Who we've worked with
Infrastructure
Finance
Higher education
Urban Development
Research & development
Let's chat
Tell us about your ecosystem initiative.
Let's have an introductory chat to learn more about the challenge you're facing and how our services can help.
Book an intro call →