Zaid Khan
15+ years in strategy consulting for top-tier public and private sector clients. Evolves the practices of design and strategy to be more systems-oriented through projects, training, lectures, and community learning.
We nurture Saudi Arabia's own approach to systems thinking with ecosystem services, training programmes, and learning communities.
We'd love to work with you. Let's talk →
We work alongside the teams delivering ecosystem initiatives, especially when they are stalling. We map the social dynamics and build the tools, frameworks, and measures that fit the local context. We transfer the skills as we go, so the capability stays in the organisation.
See our ecosystem services →We introduce the landscape of different systems approaches, with relevant case studies so teams can learn which approach to use and how to adapt it for their project. We also nurture a community of practice to develop Saudi approaches to systems thinking.
See our training programme →The era of high-level strategy, slide deck theatre, and imported frameworks is over. We're glad. With a long-term commitment to co-creating Saudi's version of systems thinking, we're here to build alongside you all the way.
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15+ years of strategy and design experience across a wide range of sectors.
15+ years in strategy consulting for top-tier public and private sector clients. Evolves the practices of design and strategy to be more systems-oriented through projects, training, lectures, and community learning.
A strategic designer and researcher working at the intersection of people, place, and systems. With 15 years in design, she consults on and teaches systems thinking.
We built our practice in Canada, applying systems thinking, design, and strategic foresight with transit authorities, pension funds, universities, and research institutions. We are now bringing that experience to Saudi Arabia.









Talks, workshops, and university exchanges with the institutions building the capacity to work with ecosystems.




Whether you have an initiative in mind, want to learn, or just want to think about systems, we'd be glad to talk.
Book an intro call →