Contexture Systemic Design Studio
About

We are a humble systemic design studio.

We don't arrive with pre-made answers. But we do bring the questions worth answering.

The founders

An experienced systemic design duo.

Zaid Khan

Zaid Khan

Co-founder · Master of Design in Strategic Foresight & Innovation, OCAD University

Zaid has over 15 years of experience developing organisational strategies for organisations in in transit, energy, finance, auto, and more. Zaid specialises in designing custom approaches that are suited to the particular challenges leadership teams face. Zaid advances systems thinking through research, lectures, and community hosting.

Systems-related Affiliations & Activities
  • Systemic Design Association (SDA) — member
  • Relating Systems Thinking & Design (RSD) symposium — presenter
  • Intro to Systems Thinking for Engineers — instructor
  • Systems Thinking Ontario — host and co-organiser
  • Creative Systemic Research Platform (CSRP) — member
  • International Society for the Systems Sciences (ISSS) — board member
Samah Kamalmaz

Samah Kamalmaz

Co-founder · Master of Design in Strategic Foresight & Innovation, OCAD University
Samah Kamalmaz is a strategic designer and researcher working at the intersection of people, places, and systems. She consults on strategic design, drawing on 15 years of experience across architecture, technology, and social innovation. Alongside her practice, she lectures, facilitates workshops, and publishes on regenerative technology in urban planning.
Systems-related Affiliations & Activities
  • Systemic Design Association (SDA) — member
  • Relating Systems Thinking & Design (RSD) symposium — presenter
  • Intro to Systems Thinking for Agriculture Technologists — instructor
  • International Conference on Sustainability Developments and Innovations — presenter & co-author
  • Creative Systemic Research Platform (CSRP) — member

15 years of strategy and design experience across a wide range of sectors.

Who we've worked with
Infrastructure
Metrolinx
Enbridge
Finance
TD Bank
CPP Investments
Higher education
OCAD University
University of Toronto
Urban Development
The Daniels Corporation
Autodesk Research
Research & development
CIFAR — Canadian Institute for Advanced Research
Our advisors

Our advisors are accomplished systems scholars.

We are part of a lineage of systems thinkers dating back to the founding of the field. Our mentors and advisors continue to influence and expand our skills as systemic designers. 

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Let's chat

Let's get to know each other.

Now that you've met the team, we'd love to meet you. Book a free introductory call for a relaxed conversation about what you're working on.

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